In this guide
Stretch marks appear when skin stretches quickly, for example in pregnancy, during growth or with rapid weight change. They show up on the belly, thighs, breasts and upper arms. Ads promise that creams with cocoa butter, aloe vera or wheat germ oil prevent them. What does an official source say?
The realistic picture according to the NHS
The NHS states there is very little evidence that creams and lotions prevent, reduce or remove stretch marks. They usually fade over time but do not disappear completely. New marks can be red or purple, and later lighter. Retinoid creams may help new stretch marks but must not be used in pregnancy.
What you can do
- Moisturise with a lotion or cream once or twice a day. It may reduce dryness and itching but does not guarantee no stretch marks.
- Do not scratch. Calm itching with a cool compress or lotion.
- Keep weight changes gradual, especially in pregnancy, as advised by your doctor or midwife.
- Test any new product on a small area of skin first.
- For cosmetic treatment, talk to a dermatologist with realistic expectations.
Choosing a lotion
Choose a simple lotion or cream without strong fragrance and apply it to clean, slightly damp skin. This care serves hydration and a pleasant skin feel, not stretch mark removal. In pregnancy, confirm new products with your doctor or midwife, and stop if the skin turns red or itchy.
Sources: NHS.
Common questions
Can creams prevent stretch marks?
The NHS states there is very little evidence that creams and lotions prevent or remove stretch marks. Moisturising can feel pleasant for the skin.
Will stretch marks disappear?
They usually fade over time but do not disappear completely. For cosmetic treatment, consult a dermatologist.
Before first use
Choose products for your dietary routine and care needs. Follow a healthcare professional’s advice for diagnosis and treatment of symptoms. Check suitability first during pregnancy and for use by children.
